The highly anticipated “Eras Tour” concert film featuring Taylor Swift is set to create cinematic history with a projected global opening of $150 million to $200 million.
AMC Theatres, the distributor for this superstar’s spectacular performance, is conservatively estimating an international box office haul of $150 million, with $100 million expected in North America.
Swift’s bold and unprecedented decision to work directly with AMC has created an enormous buzz, and her film will be screened in over 8,500 cinemas across roughly 100 countries, including all AMC locations in the US
Taylor Swift’s collaboration with AMC Theatres bypasses the traditional Hollywood studio model and directly connects with the world’s largest exhibitor.
This approach has generated immense anticipation and allowed AMC to share the cinematic experience with other theater chains.
The film’s advance ticket sales have already exceeded $100 million, with numerous shows sold out during the opening weekend.
“Eras Tour” is poised to achieve a historic milestone as it is set to become the highest-grossing concert film in its opening weekend, surpassing previous records.
Despite its lengthy runtime of two hours and 48 minutes, it is anticipated to be one of the year’s most significant box office openings.
Much like the success of “Barbie” and Disney’s live-action reimaginings, Taylor Swift’s “Eras Tour” is expected to thrive thanks to its female-driven audience.
Younger female adults, teenagers, and girls are known for repeat viewings, which significantly contribute to the success of films in this category.
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Taylor Swift and AMC Theatres Forge a New Path Beyond Hollywood Studios
The record for the highest-grossing concert film at the domestic box office is held by Justin Bieber’s “Never Say Never” in 2011, with $73 million. Michael Jackson’s “This Is It” earned $72.1 million domestically and $181.9 million globally in 2009.
“Eras Tour” is poised to surpass these milestones, potentially rewriting the record books for concert films.
AMC Theatres’ CEO, Adam Aron, secured a significant distribution coup by acquiring the rights to Taylor Swift’s concert film, beating out competition from Hollywood studios.
Despite the unorthodox approach, “Eras Tour” is far from a conventional release, as it will only be screened from Thursday through Sunday after the first weekend. As of now, it is scheduled to run for four weekends.
The unprecedented demand for the “Eras Tour” concert film is a testament to Taylor Swift’s enduring popularity.
Many fans could not secure live concert tickets for the Eras Tour, which set attendance and revenue records since it kicked off in March.
Now concluded in the US, the tour will continue to dazzle audiences overseas starting in November.
Taylor Swift’s transition from live performances to the cinematic realm promises to be an event like no other, and the global box office eagerly awaits this groundbreaking collaboration’s results.
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Source: The Hollywood Reporter
