Las Cruces hopes to cash in on New Mexico film industry boom

New Mexico is making a name for itself in the film industry.

On July 1st, a new incentive is going into effect giving film companies an additional 5 percent tax credit if they film more than 50 miles outside Albuquerque or Santa Fe. According to Film Las Cruces’ film liaison Jon Foley, it’s called the rural credit. Foley also added that because of the incentives a reality show is looking to film a full season in Las Cruces, with films ranging from small to big budget have showing interest as well